Video #3 – The Best Time to Send Your Press Release

When is the best moment to send out a press release to maximize media coverage? Should you send it on a Monday morning, or is that actually the worst timing?

Depending on the day of the week, journalists in Africa are more or less available, which directly impacts the chances of your news being read and picked up by target media outlets.

In this video, Benjamin Mampuya, co-founder of Clipse, shares practical tips and key insights:

• Which days and times work best

• Why public holidays and newsroom habits matter

• Mistakes to avoid for better pickup

Watch the full video here: https://youtu.be/a6Q7CcjTgIM

Follow the guide and make sure your press release lands at the right moment!