PR Strategy in Morocco: Understanding the Media to Maximize Your Impact

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PR Strategy in Morocco: Understanding the Media to Maximize Your Impact

Introduction

With a diverse and dynamic media landscape, Morocco offers real opportunities for businesses and organizations that know how to adapt to local specificities.
This guide explains how to approach Moroccan media, what common practices are, and how to maximize the reach of your messages.

1. Morocco in Brief

• Capital: Rabat

• Population: ~37 million

• Surface area: 446,000 km²

• Languages: Arabic (official), Amazigh, French widely used in media and administration

• Specificity: growing media pluralism since the 1990s

2. Press Freedom and Legal Framework

Legal framework

• Constitution: guarantees freedom of the press

• Law n°89-13 on professional journalists’ status

• Press and Publishing Code

Professionals: around 3,150 accredited journalists, 44% of whom are young professionals and 30% women.

Challenges: persistent political influence, professionalization still developing.
Pluralism: coexistence of public, private, and digital-only media outlets.

Key takeaway: Morocco combines media diversity and political constraints, with gradual openness toward greater pluralism.

3. Key Media in Morocco

Print Media

• Albayane – weekly

• Aufait – free daily

• Aujourd’hui le Maroc – daily

• Le Canard Libéré – weekly

• Les Inspirations Eco – daily

Radios

• Radio Mohammed VI

• Med Radio

• MFM Radio

• Hit Radio

• Aswat Radio

Television

• M24 TV

• Télé Maroc

• Al Maghribiya TV

• Al Aoula TV

• Chada TV

4. Specifics of PR in Morocco

• Influence of print media: still relevant, especially for analysis and opinion topics.

• Radio and TV: powerful channels to reach a broad and varied audience.

• Regulation: active role of the Moroccan National Press Syndicate (SNPM) and the National Press Council (CNP).

• Digital growth: social media and specialized blogs increasingly unavoidable.

Tip: Combine print + radio + TV + digital for optimal coverage.

5. Tips for Successful PR in Morocco

• Personalize your messages: adapt content to the targeted audience.

• Build relationships: trust with journalists is essential.

• Leverage digital: amplify actions through social media and blogs.

• Respect regulations: comply with local laws to avoid censorship.

Conclusion

In Morocco, a successful PR strategy relies on a smart mix of traditional and digital media, combined with a strong understanding of the legal framework and cultural dynamics.

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