How to Write a Press Release for a Corporate Acquisition

A strategic announcement to master

A corporate acquisition occurs when Company A acquires all or part of the shares of Company B.
This operation can serve multiple objectives: external growth, diversification, vertical integration, or strengthening market positioning.

In this article, we guide you step by step on how to write an impactful acquisition press release, illustrated with the example of a Togolese company acquired by an Ivorian company in the textile sector.
The main goal: tailor the message to the target audience to maximize media reach.

1. A title focused on the audience

Highlight the company most relevant to the intended readership in the title.
Both company names should appear, but the angle changes depending on the audience.

Examples:

• Ivorian version: CotonIvoire Acquires TextilTogo to Strengthen Its West African Supply Chain

• Togolese version: TextilTogo Acquired by CotonIvoire to Accelerate Regional Expansion

Tip: emphasize the strategic impact on the company or the sector.

2. A concise, data-driven lead

The lead should summarize the essentials: company identities, objectives, and key figures.

Example:
Ivorian company CotonIvoire (Revenue: USD 125M) announces the acquisition of Togolese company TextilTogo (Revenue: USD 100M), creating a leading regional player targeting USD 400M in revenue within 5 years.

3. Clear presentation of both companies

Dedicate a paragraph to each company, detailing:

• Name and founding date

• Current CEO

• Industry sector

• Key products or services

• Target markets and market share

• Revenue

4. Transaction details

Include:

• Amount and structure (full or partial, team retention, governance)

• Strategic objectives (expansion, synergies, vertical integration)

• Planned changes (headquarters, reorganization)

Incorporate executive quotes to humanize and lend credibility.

5. Steps and stakeholders involved

Mention:

• Law firms and financial advisors

• Key steps: negotiation, due diligence, regulatory approval

• Other actors: banks, authorities, consultants

6. Conclusion and press contacts

End with:

• Name, email, and phone numbers of press contacts for both companies

• Practical information for journalists

Conclusion:

Writing an acquisition press release requires precision and adaptation. By prioritizing information according to the target audience and following a clear structure, you maximize your chances of effective media coverage.