How to Maximize the Impact of Your PR Campaigns in Francophone Africa

\"Can we appear on France 24, TV5 Monde, or RFI?\"
\"We would like an article in Jeune Afrique, Le Monde Afrique, or La Tribune Afrique.\"

These requests are common—and for good reason. Pan-African media outlets enjoy high visibility among decision-makers, the general public, and diasporas. Their influence is undeniable.

However, mass media aren’t always the most effective way to reach your audiences across Africa.

The key? A locally targeted PR campaign.

Here are 5 practical steps to maximize your impact:

1. Reach out to national news agencies
Every country usually has a national press agency that distributes official information.
Examples:

• AIP (Ivory Coast)

• MAP (Morocco)

• APA News or PANAPRESS (Pan-African)

Tip: Send your press releases to these agencies for broader coverage.

2. Publish in the main public daily
In Francophone Africa, the national public newspaper remains a key media channel, widely read by decision-makers and institutions.
Examples:

• Cameroon Tribune (Cameroon)

• L’Union (Gabon)

3. Target the top three online news platforms
With digital growth, certain online media have become essential.
Examples:

• ACTUALITE.CD (DRC)

• Seneweb.com (Senegal)

4. Activate local radio (if you have a spokesperson)
Radio is the ultimate local medium, ideal for reaching all social groups.
Examples:

• Radio Savane (Burkina Faso)

• ORTM (Mali)

5. Build influence via Facebook
With over 200 million users in Africa, Facebook is a powerful channel to spread your message quickly.
Examples:

• First Magazine (Ivory Coast)

• Yéhoutotché (Benin)

Clipse Africa helps you distribute your press releases directly to the right contacts: press agencies, newspapers, radio stations, and the most influential online media across the continent, tailored by sector, country, and language.