How to Get Media Coverage for Your Event in Africa

Organizing an event in Africa requires significant effort: logistics, partnerships, financing… But success is not only measured by smooth organization. To maximize impact and ensure broad visibility, you need an effective communication strategy before, during, and after your event.

1. Build anticipation before the event

Goal: generate media buzz to attract journalists, attendees, and partners.

One month before – Send a “Save the Date”

• Venue

• Date

• Registration details

• Possible fees

• Event theme, preliminary program, and key speakers

This first announcement should encourage recipients to mark their calendars.

10 days before – Detailed invitation press release

• Full program

• List of speakers and their roles

• Link to press kit or useful documents

Tip: resend this release two days before as a final reminder.

2. Make journalists’ work easier during the event

During the event, provide ready-to-use content for the press.

Daily press release

• Highlights of the day

• Focus on the opening ceremony

• Mini-releases on main topics

Add quotes and visuals
High-quality photos, videos, and notable quotes make coverage more attractive and increase the chances of media pickup.

3. Wrap up with a post-event summary

After the event, send a final press release:

• Number of participants

• Key moments

• Partnerships or agreements signed

• Link to a photo/video recap

This summary capitalizes on the event’s success and prepares the ground for the next edition.

4. Target journalists effectively: the key to success

Africa’s media landscape is vast and diverse. For effective communication:

• Target the right journalists by sector and country

• Personalize your messages

• Provide relevant, ready-to-publish information

With its database of thousands of contacts across 54 African countries, Clipse Africa helps you reach the right people quickly and efficiently.