Fundraising: How to Write a Press Release That Leaves an Impact

A strategic tool to highlight your company’s growth

In Africa, financial press releases generate significant interest from the media.
In a context where economic information is still scarce and hard to access, any reliable data becomes a valuable resource.

Among these announcements, fundraising rounds particularly attract attention. They help assess a company’s health, measure sector momentum, and gauge its ability to attract investors.

Why does a fundraising announcement capture so much media attention?

In Africa, they are still relatively rare.
When a company successfully completes a funding round – even if it’s foreign but active on the continent – it sends a strong signal: progress, dynamism, and confidence in the African market.

A well-structured press release greatly increases your chances of obtaining fast and high-quality media coverage. Here’s the Clipse Africa method to maximize your impact.

Standard structure for a fundraising press release

1. Headline: factual and impactful
Go straight to the point: company name + amount raised + strategic goal or context.

• Holberton raises $20 million to accelerate expansion in Africa

• First fundraising in African agritech: startup X raises €5 million

Always verify your superlatives (“largest raise”, “first in sector”) before publication.

2. Lead paragraph: informative, detailed, and structured
Include:

• Industry/sector

• Amount raised and series (A, B, etc.)

• Investors involved (especially the most prominent)

• Main objective: growth, jobs, expansion, product launch…

Goal: provide a clear and complete summary to make journalists’ work easier.

3. First section: strategic context
After the facts, give meaning to the raise by placing it in an economic, sectoral, or social context.
Add a quote from the CEO or founder to embody the strategic vision.
Be precise, inspire confidence, and structure your objectives in bullet points.

4. Second section: business ambitions & expansion
Use a subtitle such as “Growth Strategy” or “Development Goals”. Specify:

• Target markets

• Products or innovations to launch

• Strategic partnerships

• Positioning in the ecosystem

• Key selling points

It’s also an opportunity to highlight your investors: who they are and why they believed in you.

5. “About” section
Close with a concise presentation:

• Core business

• Leadership team

• Key achievements and figures

• Long-term ambitions

End with press contact: name, email, phone.

Clipse Africa tip: A clear, structured, and inspiring press release for a fundraising round is a powerful lever for your visibility and credibility.

Next topic: how to write a press release for an acquisition.