Event Closing Press Release: How to Leave a Lasting Impression and Prepare for What’s Next

Your event has just ended?
It’s not too late to make headlines with a closing press release.

As the final piece in your PR sequence — following the Save the Date, the Press Invitation, and the Launch Release — this document wraps up the story.
It highlights the key moments, showcases results, and provides journalists with everything they need to write timely articles — while paving the way for the next edition.

When should you send your closing release?

Don’t wait!

• Ideally: the same evening of the final day

• At the latest: the following morning

The goal: deliver a comprehensive and engaging recap while newsrooms are preparing their articles.

Structure of an effective closing press release

1. Header image
Choose a strong, representative photo:

• A keynote speaker on stage

• A wide audience view

• A striking group shot

2. Dynamic title
Announce the end while showcasing success:

• A Grand Closing for [Event Name]

• [Event Name]: A Successful [Edition / First Edition]

3. Clear, factual lead paragraph
In 3–4 lines, specify:

• Dates and location

• Theme

• Number of participants or exhibitors

4. Body text

• Dynamic opening line
  A strong sentence that celebrates success:

  “An inspiring edition that brought together over 2,000 innovation leaders.”

• Highlights

  • Key conferences and roundtables

  • Official announcements or launches

  • Side events (awards, galas, partnerships)

  • Notable personalities (name + role)

• Quote from the organizer
  A statement that:

  • Expresses satisfaction

  • Reiterates objectives achieved

  • Opens the door to the next edition

• Key figures
  Showcase results:

  • Number of participants

  • Companies represented

  • Meetings held

  • Number of conferences or workshops

• Partners
  Mention sponsors and official partners.

• Looking ahead
  End with an engaging sentence:

  “See you in 2026 for an even more ambitious edition.”

5. Practical information

• Press contact: Name, email, and phone number

• About section: 4–5 lines about the organizer and its mission

Bonus tip: Provide ready-to-use content
Add links to:

• Official photos (captioned if possible)

• Videos of key moments

• Full program in PDF

Pro tip: name your files clearly (opening_speech_CEOName.mp4) to make journalists’ work easier.

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