Corporate Relocation: How to Write an Impactful and Valuable Press Release

Writing a professional press release is a delicate exercise: it must be clear, concise, and above all, relevant to journalists.

When it comes to announcing a corporate relocation, the address itself is not the most interesting information. What truly captures media attention is the significance of the move:

• Growth and expansion

• More modern and functional facilities

• Closer proximity to clients and partners

• Enhanced brand image

A well-crafted press release should go beyond the simple change of address to highlight the positive momentum and the strategic impact of the relocation.
Here’s a practical guide, with concrete examples, to drafting an effective corporate relocation press release adapted to the African context.

1. A Catchy and Informative Headline

The headline is the first thing journalists read. It should be:

• Clear

• Short (ideally under 12 words)

• Informative and engaging

SEO-optimized example:
“XYZ Company Moves to New Headquarters in Plateau to Support Growth in West Africa”

2. A Subheadline That Adds Context

The subheadline provides a key detail: the goals of the relocation, the benefits for clients, or the company’s vision.

Example:
“This new location is designed to strengthen client proximity and deliver enhanced services in Côte d’Ivoire and the wider West African region.”

3. A Clear and Impactful Introduction

The first paragraph should summarize who, what, where, when, and why—allowing journalists to grasp the essentials at a glance.

Example:
XYZ Company, a leading technology distributor in Africa, announces its move to new offices in Abidjan. Scheduled for March 15, 2025, the relocation marks a key milestone in the company’s growth strategy and underscores its commitment to strengthening relationships with clients and partners.

4. The Body: Giving the Relocation Meaning

Here you explain:

• The strategic reasons behind the move

• The benefits for clients, partners, and employees

• The company’s long-term vision behind the decision

Example:
This relocation is part of XYZ Company’s expansion strategy to deliver higher-quality services to its clients. The new headquarters, located in Abidjan’s business district, spans 1,500 m² of modern offices equipped with sustainable technologies. The move also improves the employee experience, offering a more ergonomic and innovative workspace.

5. Include a Quote

A quote from a company leader adds credibility and humanizes the announcement.

Example:
“This relocation marks a turning point for our company. It reflects our long-term commitment to Côte d’Ivoire and our ambition to strengthen our role as a trusted partner in West Africa,” said Jean-Marc Kouadio, CEO of XYZ Company.

6. Add Practical and Technical Details

Journalists appreciate concrete details:

• Exact address

• Size and capacity

• Key features (architecture, innovation, sustainability)

• Opening date

Example:
XYZ Company’s new offices are located on the 3rd floor, Rue des Innovateurs, Industrial Zone, Abidjan. Designed with eco-responsibility in mind, they include energy-efficient facilities and modern collaborative spaces.

7. Tips Specific to the African Market

Drafting a press release for Africa requires tailoring the content to local realities:

• Adjust the tone: emphasize positive impact on community and local development

• Highlight job creation: specify if new positions are created by the relocation

• Emphasize local ties: mention partnerships with African stakeholders

• Anticipate multichannel distribution: TV, print, local radio, online media, and social networks (WhatsApp, Facebook, and LinkedIn are highly used on the continent)