Communication & Press Relations in Burundi: A Guide for Effective Visibility

Do you want to share a message in Burundi and reach the local press effectively?
In this East African country with a unique media context, succeeding in PR requires understanding the local landscape, identifying the most effective channels, and applying best relational practices.

1. National Context

Burundi is a landlocked country in East Africa, bordering Rwanda, Tanzania, and the Democratic Republic of the Congo.
Its political capital is Gitega, but Bujumbura remains the hub of media and economic activity.

• Population: ~12 million

• Main language: Kirundi

• Official/media languages: Kirundi and French

• Distribution: predominantly rural, with limited digital infrastructure in some areas

2. Media and Press Freedom: A Sensitive Context

Since the 2015 political crisis, press freedom in Burundi has been fragile:

• Closure or forced exile of some independent media

• Frequent monitoring and self-censorship

• Risk of pressure and intimidation on journalists

Despite this, several local radios, newspapers, and websites continue to provide community news, playing a crucial role in public life.

3. Key Media Outlets in Burundi

Print & Web:

• Iwacu: independent reference media

• Burundi Eco: economic focus

• Net Press, Ikiriho, La Voix de l’Espérance

Radio (dominant medium):

• Radio Isanganiro: independent and widely followed

• Rema FM: close to authorities

• Radio Bonesha, Radio Maria, Radio Humuriza

• RFI: local FM relay

Television:

• RTNB (national public channel)

• Télé Renaissance

• Star TV

Tip: For nationwide reach, radio is the safest and fastest channel, especially in rural areas.

4. PR Specificities in Burundi

• Cautious journalism: frequent self-censorship, care with political topics

• Informal relations: calls and face-to-face meetings preferred over impersonal emails

• Travel allowances: common to cover journalists’ expenses

• Local relay importance: facilitates access, avoids cultural missteps, and speeds up dissemination

5. Tips for a Successful PR Campaign in Burundi

• Identify the right media based on your message and target audience

• Collaborate with a local contact for credibility and smooth operations

• Prioritize radio for fast, nationwide coverage

• Adapt tone and content to the political and social context

• Anticipate delays: dissemination is often manual and less reactive than in highly connected countries